Putting our money where our mouth is

Take a peek at an ad campaign we did for an agency that actually understands B2B… us.

There are all kinds of B2B companies out there, many not getting great results from their advertising, and many having no idea why.

The biggest culprit when it comes to wasted ad budgets is traditional advertising agencies who don’t know what they’re doing. They either apply B2C strategy to B2B advertising or attempt to target business buyers with dry corporababble and clichéd stock shots. Needless to say, neither tactic garners great results. Business buyers are unique hybrids, and marketing effectively to them requires a specialist strategic approach.

We decided to have some fun with this insight. Our campaign ran in the Marketing Magazine, a popular read with marketing professionals and business owners throughout News Zealand, in conjunction with a regular column written by Steve about marketing B2B brands.